Buffer is a social media management app for scheduling posts, replying to comments, and tracking what's working — across Instagram, TikTok, LinkedIn, Facebook, X (Twitter), YouTube Shorts, Pinterest, Threads, Bluesky, Mastodon, and Google Business Profile.

Use Buffer to:
- Plan and schedule posts across all your social accounts from one place
- Draft once and publish to multiple networks, with per-platform tweaks
- Set a recurring posting schedule so you can show up consistently
- Reply to Instagram and Facebook comments without switching apps
- See which posts performed best with built-in analytics
- Create posts faster with the AI Assistant — rewrite, repurpose, or generate from a prompt
- Save ideas in one place and turn them into posts later

Supported networks:
Instagram, TikTok, LinkedIn, Facebook, X (Twitter), YouTube Shorts, Pinterest, Threads, Bluesky, Mastodon, Google Business Profile.

Who uses Buffer:
- Creators building an audience from scratch
- Small business owners running social themselves
- Coaches, consultants, and freelancers
- Marketing teams at growing companies
- Agencies managing posts for multiple clients
- Nonprofits, educators, and local organizations

Why Buffer:
- Free forever plan with up to three channels — no credit card required
- Official API partner with Instagram, LinkedIn, Threads, and other major networks, which means more reliable publishing
- Public API available for automating your workflows
- The same app works on phone, tablet and desktop
- Independently run for over 15 years — no investors pushing surprise pricing changes
- Real human support from a real team

Common questions:

Is Buffer free?
Yes. The free plan covers up to three social channels with 10 scheduled posts per channel. No credit card required.

What networks does Buffer support?
Instagram, TikTok, LinkedIn, Facebook, X (Twitter), YouTube Shorts, Pinterest, Threads, Bluesky, Mastodon, and Google Business Profile.

Can I schedule Instagram Reels, stories, and carousels?
Yes. You can schedule reels, stories, carousels, and feed posts to Instagram.

Does Buffer have AI features?
Yes. The AI Assistant helps generate, rewrite, and repurpose post copy across networks. You stay in control — it suggests, you decide.

Can teams use Buffer together?
Yes. You can invite teammates, assign drafts, and set up approval flows on paid plans.

How is Buffer different from other social media tools?
Buffer is built to grow with you — from your first post to a full team. It's affordable to start, simple to use, and doesn't push you into a complicated enterprise tier as you scale.

Does Buffer support comment replies?
Yes. You can reply to Instagram and Facebook comments inside Buffer, so you don't have to switch apps to keep conversations going.

Is there a desktop version?
Yes. Buffer works on Android, iOS and web. Everything stays in sync.

About Buffer:
Buffer is a fully remote, independently run company. We've been building tools for creators and small businesses for over 15 years. We're customer-funded, transparent about how we work, and in it for the long haul.

Get started for free — no credit card needed.